The 5 Real Estate Media Trends This 2023


It’s that time of the year when we all will soon bid adieu to the year 2022 & welcome the new year 2023. And the technological changes in the market have brought many new opportunities for agents to grab the attention of prospective buyers and sellers. 

Real estate is one of the oldest and most lucrative fields to invest in. With shifting trends, this industry has had its ups and downs. However, staying ahead of the curve and being up-to-date on the latest industry trends is essential. This not only allows you to serve your clients better but also allows you to stay ahead of the competition. 

In this blog, let’s find out the 5 major real estate media trends for 2023 making you stay on top of your game. 

1. Rise of Videos (in vertical format)

There has been an overall rise in video marketing in the last couple of years. If you haven’t started using video marketing for real estate services, you’re missing out. According to the National Association of Realtors (NAR), embedded videos drive 157% more organic search results to your website and listings with videos get 403% more inquiries. 

People these days prefer watching walkthrough videos of listed real estate properties and saving time on visits. Embracing this trend into your real estate marketing arsenal will allow you to stay ahead of your competitors in the long run.

2. Social Media to Find and Distribute Real Estate Listings

Social media is a powerful marketing tool in the real estate industry and it’s no secret that its usage has been steadily growing every year. It has become integral to scoring clients and closing deals across the industry. In case you haven’t created a social media page for your real estate business yet, it’s time you create a business profile & establish your presence on social platforms at the earliest. 

Publishing listings on Facebook, Instagram, and YouTube (just some of those) will allow you to more effectively reach your audience while offering them the ability to easily share the content with friends and family that may end up turning into a purchase. 

But remember, people, are not on social media for direct purchases rather they use social media to interact with brands and stay updated with their happenings. Try a mix of informative, valuable, & humorous content. Your sole motive to be on social media should be to build authority & trust with new audiences.

3. Virtual Tours to View Properties

Nowadays, new tech is being introduced all the time and changing the face of industries. In real estate, the most recent technological developments are virtual tours. The use of virtual tours has skyrocketed since the pandemic happened. Many of prospective buyers/investors want to view properties online before planning their visit. These tours continue to be a very sought-after feature, and their appeal is likely to grow over time. 

Virtual tours are now a go-to choice for agents marketing high-end residential properties, and commercial properties such as restaurants, shophouses, or even clinical venues. Many real estate developers have also started promoting 3D walkthrough videos of their projects. Today, you can’t afford to run your real estate business without virtual tours on your site as they help clients to see exactly what they want, which helps them to be more decisive when buying.

4. Drones Used for Photography and Videography 

Drones are considerably more common in numerous businesses, including real estate, as a result of price reductions for more entry-level models and increased accessibility. Real estate drone photography is a common option for forward-thinking agents due to its capacity to capture aerial images and videos that help highlight the property and its surrounding assets. 

Drones are an effective tool for real estate marketers. Given the demand for exceptional real estate photography and detailed property listings, this trend will be around for a while.

5. Use of Virtual Staging and Renovations

Prospective buyers may find it difficult to visualize themselves in a property they are looking to buy. Visualize the end look of the renovation process before spending a small fortune on renovation materials and see whether the final look will fulfill your expectations. You no longer need to reserve and bring bulky furniture to get the job done thus, significantly cutting costs from your list. 

Looking to sell your home and don't know where to start?

Call me at (425) 299-5235 or email me at jsimmons@northpacificproperties.com. I'll help you in your home selling process from the beginning until closing the deal and beyond. 


Location: Snohomish County, WA, USA

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